Y Combinator funded InDinero.com launched less than a month ago, but it’s already gaining traction. Billed as a “Mint for Small Businesses,” it’s business model is fascinating because of it’s simplicity and the very real problem that it solves.
Founder Jessica Mah took time out of her busy schedule to answer a few questions about her business, entrepreneurship, and life.
How is your work at InDinero.com going?
Fantastic! Only launched about three weeks ago, but we have a few thousand businesses using us.
What makes InDinero.com different and/or better than Quickbooks and all the rest of the online accounting sites?
It all comes down to the problem we’re attacking. We found that Quickbooks is a great accounting solution. The problem is that most business owners aren’t looking for accounting software; they’re looking to have better insights into their business.
What can we expect from InDinero.com in the next 6-12 months?
More than even I can imagine. We usually work in 4 week cycles – where we’ll push a lot of new functionality and fixes out in a four week period, learn more about what our users want, and then have a better idea on what the next cycle will be like. To more directly answer your question, we’ll be launching our integration with Freshbooks.com and forecasting functionality in the next two weeks.
What’s one book that every entrepreneur should read?
How to Win Friends and Influence People by Dale Carnegie. Someone told me that it’d change the way I not only run my business, but the way I interact with all people. He was completely right.
What’s the one startup that you’re not involved with that you’re most excited about?
I’m pumped about DropBox.com – they’re a fellow YCombinator company with an incredible product. We take inspiration from them everyday.
Most entrepreneurs have way more ideas than they have time to do them. What’s a great business idea you’ve had that you’re not going to do anything with, but you think it would be cool if someone else did.
Pandora for Videos. I love Pandora.com for music, but how great would it be if someone made a machine-learning startup disguised as a consumer video site?
Many thanks to Jessica. If you’ll excuse me, I’m going to get started on my Pandora for videos!
